GOAL:

Update the brand to visually align with their marketing objectives.

CHALLENGE:

Share the promotional opportunities that beverage coasters offer at a reasonable cost per unit. Demonstrate their specialized printing techniques.

ROLE:

Using the new slogan — “More than just a beverage coaster.” — we rebranded Katz Americas. As the graphic designer, I created a consistency in appearance across their marketing materials. The content was organized with a fun, easy-to-read approach. Working with Laura and Marc, we produced a 12-month direct mail campaign to existing and potential customers. Each month delivered a unique printing technique and had a sense of humor that kept them memorable. The new look built awareness and appeal in the marketplace.