GOAL:

Create a branded logo identity that demonstrates who Concept International Transportation is and helps them stand out from their competition.

CHALLENGE:

Concept International is a logistics provider with a customer driven thought process, strong core values and a passion for completing what they do. They offer multiple modes of transportation. Would like it to highlight that they MOVE your product. In their over 27 years in business, they have maintained long-lasting customers. Concept is ready to grow and needs marketing materials to share who they are and what they do.

ROLE:

Laura Balcom wrote the tagline “Moving what matters” while I designed the logo mark and type. The logo represents the letter “C” as well as showing movement with multiple paths or roadways. The color blue symbolizes the sky and sea (their other modes of logistic delivery). Blue is associated with confidence and trust — both values that are important to their customers.