GOAL:

Create an online business to give their beautiful, vintage clothing finds a second life. To establish a community of like minded people and inspire them to create their own style and “misfit right in”.

CHALLENGE:

Develop a website that could be customized to be as unique as the shop. Yet be easy enough to revise and update for sales and new stock.

ROLE:

Getting input from Sarabeth, I formatted a first round go at the web design. Working together with my understanding of  the user-interaction over the web and her design aesthetic, we successfully created a website and a branded look that fit within the budget. 

RESULTS:

• Designed templates to keep the website consistent and yet offer flexibility when needed
• Created a branding identity that can be pushed out onto social media, used on print materials, and incorporated into other selling platforms
• Set up email marketing with Mailchimp
• Executed an email blast for leather goods with graphics that were visually reinforced when also viewed on the blog posting, social media and website home page banner